Working for Stone for 20 years gave me lots of experience in this department. We had a strict policy of not advertising. That made personalized fan engagement paramount. I wrote and designed email newsletters back in the 90s, making sure to engage with fans in a friendly, humorous and relevant way that was respectful to the reader. When Twitter, Instagram, YouTube and Facebook came about I made sure we were early adopters to those platforms.

I’ve been writing for email newsletters, social media, press releases, event promotion, beer labels, websites and posters and flyers. I’ve had to wear many different hats and know how to switch my tone and style to fit the reader.

Whenever possible, I inject clever, humorous or just plain heartfelt and genuine writing into what I create. Increasingly our society doesn’t take the time to read things, and should always get a treat for doing so. If you can get people to look forward to reading your content, you can communicate much more effectively. Not to mention, it’s fun for both parties.

I have 30 years of design experience. I can do print, web, apparel, packaging, video – you name it. I can pour over every little detail for hours to create the best designs I can take pride in. On the otherhand, I can really put the pedal to the metal and churn out things in record time when needed – while having a professional outcome that I can be proud of as well.

I geek out on the different types of printing processes and publishing. That knowledge makes me effective at delivering files that are good to print and can take advantage of opportunities that often go unused in the medium.

I am also a stickler for classic typography techniques in my work. Roman hanging punctuation, ligatures, smart punctuation and more. Not everyone knows the difference, but I do – and you gotta be proud of your work. 🙂

I’ve been doing web publishing for over 25 years now. I am familiar with many iterations of web publishing software over the years.

My current platform of choice is the Divi UI running on WordPress (it’s what the NHUnited website runs on). I’m extremely knowledgeable on the system and interact with the developers of Divi regularly.

Things I can do:

• Make website mobile/tablet compliant
• SEO optimization, along with visitor analytics
• Integrate an event and calendaring system
• Make websites ADA complaint
• Create Instagram and other social feed integrations
• Create Mailchimp functions on a website
• Compression and publishing for video backgrounds or embeds
• You name it, if I don’t know how – I soon will

2017 – Current
Duck Foot is a local brewery made up of some fun-loving and kind hearted people. They set themselves apart by having a humorous and absurdist personality to promote their great craft beers that are gluten free.

Role:
“Resident Dreamer & Schemer”

Responsibilities:

• Event and Festival planning and marketing
• Project management
• Beer release ideation and strategic planning
• Photography
• Poster Design
• Package Design
• Writing & Proofing
• Website Design & Development
• Web Store
• Email Newsletters
• Social Media management
• Company communication

2017 – 2018
So there’s this church in Normal Heights that my wife and I got involved with about 13 years ago. They’re really great and focus on what’s important; helping those in need and being an accepting place for everyone. You should check them out!

Role:
Community HUB Coordinator, Communication & Graphic Designer

Responsibilities:

• Met with community members and groups to collaborate and be involved
• Updated facebook with events and posts
• Built and updated current website
• Created posters, flyers, signage and bulletins

1996-2016
Well, that was a crazy ride. I was the fifth person on the staff page in 1996 and we grew to over 1,000 people when I left in 2016. I did a whole lot of everything at Stone. It got a bit off the rails toward the end, but I took a whole lot of pride in working for a place that strived to do the right thing above all else – and worked so closely with local charities and community groups. I enjoyed cultivating a fan culture of what I dubbed “beer drinking humanitarians” and a positive workgroup.

Roles:
Creative Project Director, Creative Director, Art Director, Webmaster

Responsibilities:

• Event and Festival planning, layout and marketing
• Beer launches
• Press releases
• National sales programs
• Package design
• Brand standards and proofing
• Writing
• Website design and development
• Merchandise design and planning
• Fabrication design 
• Email newsletters
• Charity fundraisers
• Company intranet wiki and onboarding program
• Social media management

ROP Screen Printing
1993-94

• Screen printing
• CMYK and spot color seperation
• from computer to product 

Webb Sunrise
1994-96

• Design and layout for imprinted products

Vortex Interactive
1997

• Design and layout for ESL educational software for the 3DO platform
• CD authoring, yeah – that was a job!

Marcoa Publishing
1997-2000

• Ad layup for maps and phone books for military bases along with chamber of commerce guides
• Cartography
• Prepress
• Helped transition the business from film to digital.
• Have I dated myself enough? Yeah, phone books and film!